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Calling all moms
My friend David Griner at Luckie and Company tipped me off to a great conversation taking place on Thursday. It's called Marketing to the Modern Mom, and it's simply a discussion about how you and...
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Help! People aren’t clicking on my newsletter
When it comes to e-mail marketing, we've done pretty well. Up until this month. We'll use ourselves as a test case this time. Because we're obviously doing something wrong ...
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A nation of beggars: the dark side of social campaigns
Charity begins at “Like.” Or so it would seem. My fellow social media fans, do not be deceived by the devil in disguise. He comes with promises of money and cars and beneficent works, all in the name...
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Blog better every day: My daily blog tips from October 2011
Throughout 2011, I share a daily blog tip via my Twitter account, @WadeOnTweets, at 7 a.m. CDT. The tips for October, all on marketing your blog ...
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The LinkedIn networking challenge: results
Round 1 of the LinkedIn networking challenge is complete, and it has been both beneficial to my consulting business and eye-opening in how effective it has been.
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5 things your company could do in digital marketing right now
Let's look at five ways to improve your digital marketing right now. You don't have to do all of them, just one or two of them consistently.
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5 things your company should stop doing in digital marketing right now
We've reviewed five steps your company can take, but did we go over what it should stop doing immediately? Let's examine five digital marketing no-no's, also known as Wade's pet peeves.
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Content marketing: Reputation trumps begging
Instead of begging for votes, a site can stand out for content, interaction and reputation. It is the opposite of the current hysteria of social campaigns.
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WordCamp Birmingham 2012 presentation: How to Win Awards, Influence Readers
If you came to my session at WordCamp Birmingham 2012, "How to Win Awards and Influence Readers in 439 Days and 668 Posts," thank you. If you're just interested in advanced content marketing for...
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More from WordCamp Birmingham 2012: Video on advanced content management
Check out the 30-minute video from my WordCamp Birmingham 2012 presentation, "How to Win Awards and Influence Readers in 439 Days and 668 Posts."
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UAB PRSSA presentation: How to Build a Successful Social Media Plan
I gave a talk this evening to the UAB PRSSA chapter on "How to Build a Successful Social Media Plan." If you want to know the basics of starting a plan, you're in the right place.
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Samford presentation: Social Media Metrics
I gave a talk this afternoon to Sheree Martin's class at Samford University on "Social Media Metrics." If you want to know the basics of measuring channels and why, you're in the right place.
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Everything you need to know about getting attention
Everything you need to know about getting attention comes down to two basic steps: Tell a good story. Make it sharable.
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Make a perfect blog post more perfect
I do know how to make posts as close to perfect as possible. And it costs but a minute or two extra.
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The writer’s unfair advantage in digital everything
The most important piece of advice I ever give them is to start now.
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The 2012 index to posts
I had a great time sharing with you and learning from you in 2012. Take a look at my posts this year, organized by category.
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Two questions
I believe I can reduce my communications consultancy down to two questions.
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WordCamp Atlanta 2013 presentation: How to Win Awards, Influence Readers
If you came to my session at WordCamp Atlanta 2013, "How to Win Awards and Influence Readers in 439 Days and 668 Posts," thank you. If you're just interested in advanced content marketing for business,...
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More from WordCamp Atlanta 2013: Video on advanced content management
I never expected to receive a great tweet the same day my presentation video hit the Web.
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Do everything wrong and backwards
Is this any way to run all things digital? Maybe. It's the way I run things on occasion.
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